Creative Consulting for Live Media and Broadcast

Translating the vision into the show, taking care of the details, and making it all feel intentional. Creative & technical guidance for a show that feels & flows as envisioned.

The practice

Helping teams make the space between idea and going live a reality.

Selected work 13

Ready or Not, Here I Come

A packed concert crowd under purple light, phones and hands raised toward the stage
Services Screen content
A vast pale-blue LED wall with a rigger silhouetted at its base
LED wall systems Pixel mapping
An operator at a control surface before a red and blue LED wall
Show control Real-time look dev
Vertical LED columns glowing through cyan haze
Festival stages Content direction
Aerial night view of a lit resort with a glowing pool
Recording Studio Full Suite Services
A resort facade lit at night, reflected in a pool
Hospitality Brand film
A lighting operator at a front-of-house desk, blue-lit venue beyond
Broadcast Film & TV Cue programming
Aerial over a coastal town at dusk
Branding and Marketing Documentary series
A row of warm par cans on a truss cutting through haze
Rig previs Sightline study
A rotating wireframe point-cloud face glowing pale blue
Content Creation Media Services
A glowing teal wireframe polyhedron on black
Previsualization 3D pipeline
Macro of an RGB LED pixel array in diagonal rows
Pixel mapping Panel calibration
Close-up of a patch panel with XLR and BNC connectors and cabling
Patch bay Signal flow
Engagements 05

Selected engagements

  1. 7011 Set design

    Ms. Lauryn Hill

    Set design for live performance — previsualization and mockups carried through to the built stage.

    Set designPrevisShow design
    Live — the artist close on the microphone under blue stage light, a warm spotlight flaring behind
  2. 4127 Screen content

    Services

    Screen content, previsualization and pixel-accurate mapping for live rooms and the broadcasts they become.

    Screen contentPrevisPixel mapping
    Vertical LED columns glowing through cyan haze
  3. 3860 Full Suite Services

    Recording Studio

    A full-suite room for tracking, mixing and post — from the first session through to the final master.

    RecordingMixPost
    Aerial night view of a lit resort with a glowing pool
  4. 2094 Documentary series

    Branding and Marketing

    Brand storytelling built to travel — documentary series, spots and campaign cuts carried across broadcast and streaming.

    Brand filmDocumentary seriesField production
    Aerial over a coastal town at dusk
  5. 5013 Media Services

    Content Creation

    Original content built end to end — 3D, motion capture and real-time work, delivered as a pipeline that keeps running.

    3D and CGIMotion capturePipeline
    A rotating wireframe point-cloud face glowing pale blue
Peace of mind 014 frames

Showtime

Let us manage the screens, rigs, control rooms, light and sound cues. Drag sideways to scan.

  • Live — the circular screen over the band, beams cutting through haze 001
  • Rig hardware under red work light, rows of cells glowing in the dark 002
  • Pale light beams fanning through haze in a dark venue 003
  • Macro move across a vision mixer, lit buttons in red and green 004
  • Defocused stage with performer screens and bokeh lights 005
  • Empty auditorium, amber safety lights, a glowing screen far ahead 006
  • A camcorder monitor over an operator's shoulder in blue studio light 007
  • A teal digital terrain of dots drifting across black 008
  • Two moving-head fixtures throwing hard beams through haze 009
  • Aerial track along a lit waterfront building at night 010
  • A TV studio floor in silhouette, crew and pedestal cameras 011
  • A white wireframe torus rotating on black 012
  • Hard crossing beams over a hazy stage in amber and purple 013
  • Coloured bokeh orbs drifting in and out on black 014
How the work gets made

Ideation to show

  1. 001

    Ideate

    The idea gets pressure-tested against the room, the run of show and the budget before anything is rendered. Cheapest place to be wrong.

  2. 002

    Previs

    The show gets built in 3D first — screen geometry, sightlines, camera positions — so the creative decision is made against what the audience will actually see.

  3. 003

    Build

    Content and look development, iterated in real time so notes get resolved in the room instead of overnight in a render queue.

  4. 004

    Show

    Mapping, show-control handoff, and being there when it runs. The last ten percent is the part nobody can do remotely.

The approach

Where creative meets execution

We work alongside artists, producers, and production teams to turn creative direction into a show that feels cohesive, intentional, and ready for the room, the camera, and the moment.

  • 001

    Shaping the big picture — translating an artist's vision, references, and ideas into a clear creative direction for the show.

    Creative consulting
  • 002

    Building the arc of the performance: pacing, transitions, musical moments, visual beats, and the details that make a show feel considered.

    Show development
  • 003

    Bridging creative ambition and technical reality, so departments are working toward the same vision from pre-production through show day.

    Production strategy
  • 004

    Considering both experiences at once — how a moment lands in the room and how it translates through the camera.

    Live + broadcast
The job, in four verbs

What we bring to the show

  • Shape.

    Shape the vision.

    We establish the creative north star and keep every decision connected to it.

  • Connect.

    Connect the teams.

    We bring creative, production and technical teams around one clear idea.

  • Refine.

    Refine the experience.

    We shape pacing, transitions and moments so the show moves with intention.

  • Deliver.

    Deliver the moment.

    We consider how every moment lands — for the artist, the room and the audience watching elsewhere.

Partners and platforms
  • Sony
  • Warner Music
  • Billboard
  • Ferrari
  • Nat Geo
  • Red Bull
  • Netflix
  • McDonald's
About

Pedro Laredo

We specialize in analyzing trends within the broader cultural context, injecting vitality, relevance, and context to the art form, combined with an intimate understanding of the artistic creation process from the ground up, a high emotional intelligence, diplomatic finesse to defuse intense situations, and a deep awareness of what resonates across different markets.

Creative direction · Show development · Production strategy · Live + Broadcast

Pedro Laredo
Contact

Bring us in early

The best shows are shaped before they're built. Bring us into the conversation early to align the creative vision, production approach, and people who will bring it to life.

pedro@laredoproductions.com